I hear ya…
You want to grow your Pinterest account and drive traffic to your website. I am about to breakdown for you exactly how to do that!
In August of 2017, I had about 471 monthly viewers.
In October, 2018 I now have 128k monthly viewers
1. Profile Picture: Your profile picture should be clear. It should show your face and reflect you well.
2. SEO: I made sure to switch my account to a business account first. Then I optimized all my boards by making sure to have user friendly names for my boards like “Christian Quotes.” This is important because it will help people find your pins.
I changed my username to: ChasingSacred so that it was branded, and I made sure my “About Me” section was filled with RELEVANT details.
Make sure to include keywords in all your descriptions on your boards, and each individual post. In the description use keywords to help your pins get seen. When you re-pin a pin, be sure to edit the description that’s been given.
Title you boards specifically with keywords to optimize your SEO and write clear descriptions for each of your boards.
3. Rich Pins: Rich pins make your pins look more professional. If you are a product-based website then rich pins are extremely important.
With a rich pin you can include product information such as pricing, availability, and a direct link to your product. Rich pins = sales.
There are six types of rich pins: products, articles, recipes, movie, place, and apps. The three most popular ones are product, recipes, and articles. Product rich pins give information about the price, availability and where to buy them. Recipe rich pins say serving size, ingredients, etc. Article rich pins show the titles and descriptions. Most of my rich pins are articles.
4. Tailwind: Pinning on Pinterest consistently is the #1 strategy for growing blog traffic. Therefore, [eafl id=”1720″ name=”Tailwind” text=”Tailwind”] is where it’s at! [eafl id=”1720″ name=”Tailwind” text=”Tailwind”] helps you to PRE-SCHEDULE pins so that you can have lots and lots of re-pins and pins going out every single day at the most optimal times.
You can also utilize tailwinds tribes to share your pins with other influencers, get re-pins from other tribe members and have access to tribe members content.
5. Canva: I make all my graphics on Canva so that I have pretty Pinterest graphics. Make sure your Pinterest Graphics are 600 px wide by 900 px high. This is the optimal ratio for a pin to get re-pinned on Pinterest. Make sure your graphics are long and vertical. Your pins should always be linked to your website to direct all the traffic where you want it to go. Make sure your graphics have good titles or quotes to increase the amount of re-pins.
Using Canva is simple, but can be slightly overwhelming if you’ve never used it before. Here’s a few tips to get you started:
First of all, what is Canva? Canva is a website full of free design tools that allow you to create instagram posts, pins, logos, business cards, and much more. And the best part is, it’s FREE!
I use Canva to create all my Pinterest pins. This allows me to personalize my pins and keep them looking cohesive as well as make them recognizable to my brand. To use Canva, follow these steps:
- Navigate to www.canva.com. There is already a set template for Pinterest that you can use, but I prefer to set custom dimensions. Most people are scrolling on their phones so having longer pins will give them a much better chance of being seen. I make all my pins at least 900 x 1600.
- Start by setting a background. You can use one of the defaults but I recommend using your own photos. This will make it personal and recognizable!
- From here go to “text” and then add a little body text. Usually I’ll add a quote from the blog I’m pinning. I keep it short but attention grabbing so people don’t just scroll by. Find a couple fonts you like and keep using them. This will keep all your pins cohesive and allow people to remember and connect your pins with YOU and your brand.
- You can also add shapes, lines or frames. Play around with it and be creative! Like the fonts, you’ll want to find a small variety of colors, shapes, etc. that work and use stick with them.
- Finally, mark your logo, name or website on the pin. I always put mine in the same spot at the bottom.
6. Check Your Stats: You can always check your engagement by clicking on analytics on your Pinterest profile. Here you will be able to see your average daily clicks, saves, and overall profile performance. Here are some examples to see how my engagement has been trending in the last month:
7. Group Boards: You will want to be sure to join group boards. This means that you can pin other people’s pins in those boards, and they can pin your pins. In the description of the group boards it will tell you how you can join it. Usually they want you to send them an email. They will verify you and add you to the board. If you start your OWN group board and want people to pin on them then make sure to WRITE clear instructions on how to join your board. Tell them WHO to contact because it can be hard to figure out who started the board.
8. Verify Account: Make sure to verify your account so that all your pins are directing people back to your website.
9. Make your Content Pin-able: Make sure it is easy to pin your content from your blog by using a “pin it” button on your website. Make sure you have a “follow me” button on your website, also.